With its heart in Australia, Wilde Heart is the label for fashion addicts. It began in 2012, as a sister label to Madison Square. Since then, Wilde Heart has been delivering trends to the daring girl who likes to be noticed for all the right reasons. Whether it is ripped denim cut-offs for a summer festival, printed tees for rooftop parties or a playsuit for picnics at the park. Wilde Heart provides the wardrobe for any adventure.